We build the machines, software and data that let brands instantly add a unique message, name, design or label to any product, right at the point of sale.
From brewery floors to brand activations, Sign a Brand turns a standard product into a personalised marketing and experiential moment.
Not just a labelling machine, but a full system of hardware, software and data built to make every product feel made-to-order.
Purpose-built machines that automatically position, label and personalise cylindrical and flat products with precision.
Cloud-based software manages designs, orders and customer data, processed securely and linked to your environment.
No pre-production, no waiting. Customers watch their unique product come to life in real time, right where they buy.
We deliver the full solution, hardware, software and service, that transforms a product into a brand moment.
An unforgettable experience is the visible part. Underneath sits a commercial engine: higher margins per unit, first-party data capture and measurable activation performance.
Higher basket value
Personalised products carry a premium. Brands use Sign a Brand to add a paid personalisation option at the exact moment of purchase, lifting average order value without new SKUs.
First-party data
Every personalisation is a consented opt-in: name, email, preferences and product choice flow straight into your CRM, so you own the data, not the retailer or the platform.
Repeat & loyalty
A product with someone’s own message on it gets kept, photographed and shared. That emotional attachment is what drives repeat purchase and organic reach.
Measurable activation
Real-time dashboards show volumes, conversion and design trends per location, so marketing spend on activations can finally be tied to hard numbers.
Watch our process unfold step by step, from first concept to a machine personalising products on your floor.
We map your product, brand and audience to design the right personalisation experience.
Mechanical systems for positioning, with printing techniques like UV, inkjet or laser selected.
Assembly and integration of hardware with control systems and the software layer.
Cloud software for designs, orders and real-time processing, securely linked to your environment.
Commissioning, testing and ongoing maintenance, support and optimisation on-site.
Hardware, software and data, engineered together into one personalisation solution.
Machines that automatically position, label and personalise bottles, cups and other cylindrical products with a unique message or design.
Mechanical product-positioning systems combined with printing techniques such as UV printing, inkjet or laser, in one controlled unit.
Direct application of names, labels and full-colour designs onto glass, metal, plastic and packaging, instantly and consistently.
Cloud-based software to manage designs, orders and customer data, with real-time control of every machine on the floor.
Personalisations processed in real time, securely linked to your environment, with customer data handled with care and compliance.
Assembly, testing and commissioning of machines, plus maintenance, support and optimisation after go-live.
Sign a Brand B.V. is a Dutch company founded by three partners who build the machines, write the software and stand next to them when they go live.
Founder & CEO
Jimmy bridges the gap between technology and commercial strategy. As the operational link between engineering and sales, he leads daily operations, aligns product capability with market demand, and closes key partnerships with clients.
Founder & CTO
Stijn owns the technical core of Sign a Brand, from 3D modeling and mechanical engineering to machine control systems. He leads ongoing hardware R&D, continuous machine development, and field reliability and service.
Founder & CCO
Pim brings deep expertise in label personalization and leads our commercial expansion. Focused on opening doors with high-potential clients and building new partnerships, he drives business development across our key verticals.
Tell us about your product and the experience you have in mind, and we'll come back with a plan to personalise it at the point of sale.
Fill out the form and we'll respond within 24 hours
Tell us about your product, brand and the experience you want to create.
We design the machine, software and data flow that fit your product and venue.
Get a timeline from concept to a live, personalising machine on your floor.
